Advil
Advil
Advil
Advil
We Got Your Back.
We Got Your Back.
We Got Your Back.
We Got Your Back.
Advil, a leading brand in over-the-counter pain relief medicine, is not effectively reaching Gen-Z, who are experiencing increasing back, neck, and shoulder pain due to poor habits. To engage Gen-Z and address their needs, Advil is launching the "We Got Your Back" campaign, featuring a TikTok-ready song that is sure to resonate.
Advil, a leading brand in over-the-counter pain relief medicine, is not effectively reaching Gen-Z, who are experiencing increasing back, neck, and shoulder pain due to poor habits. To engage Gen-Z and address their needs, Advil is launching the "We Got Your Back" campaign, featuring a TikTok-ready song that is sure to resonate.
Advil, a leading brand in over-the-counter pain relief medicine, is not effectively reaching Gen-Z, who are experiencing increasing back, neck, and shoulder pain due to poor habits. To engage Gen-Z and address their needs, Advil is launching the "We Got Your Back" campaign, featuring a TikTok-ready song that is sure to resonate.
Advil, a leading brand in over-the-counter pain relief medicine, is not effectively reaching Gen-Z, who are experiencing increasing back, neck, and shoulder pain due to poor habits. To engage Gen-Z and address their needs, Advil is launching the "We Got Your Back" campaign, featuring a TikTok-ready song that is sure to resonate.
Art Direction - Josh Leberte, Jordie Inoa
Video Editing - Jordie Inoa
Talent - Joshua Leberte, Andrew Kong, Jordie Inoa, Sam Perez, Hannah Seda, Danny Gavino, Jedidiah Perez
Art Direction - Josh Leberte, Jordie Inoa
Video Editing - Jordie Inoa
Talent - Joshua Leberte, Andrew Kong, Jordie Inoa, Sam Perez, Hannah Seda, Danny Gavino, Jedidiah Perez
Art Direction - Josh Leberte, Jordie Inoa
Video Editing - Jordie Inoa
Talent - Joshua Leberte, Andrew Kong, Jordie Inoa, Sam Perez, Hannah Seda, Danny Gavino, Jedidiah Perez
Art Direction - Josh Leberte, Jordie Inoa
Video Editing - Jordie Inoa
Talent - Joshua Leberte, Andrew Kong, Jordie Inoa, Sam Perez, Hannah Seda, Danny Gavino, Jedidiah Perez
The Spots
The Spots
The Spots
Social Buzz
Social Buzz
The Track
Now streaming on SoundCloud.
Fun Visualizer
Relatable Scenarios
Relatable Scenarios
Relatable Scenarios
We all know, back pain can come from anywhere at any time!
We all know, back pain can come from anywhere at any time!
We all know, back pain can come from anywhere at any time!
TikTok Contest
TikTok Contest
Submit your best back breaking dance for a chance at a prize!
Submit your best back breaking dance for a chance at a prize!
Contest Winner
Contest Winner
Key Insight
Key Insight
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
The Idea…
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Social Buzz
The Track
Now streaming on SoundCloud and other platforms.
Fun Visualizer
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
Eye Catching Objects
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
Social Buzz
Social Buzz
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in "The Last of Us."
Event Activities
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
The Track
The Track
Now streaming on SoundCloud and other platforms.
Fun Visualizer
Fun Visualizer
TikTok Contest
Song launches on tiktok with dance
Contest Winner
Social Buzz
The Track
The Track
Fun Visualizer
Fun Visualizer
