Sriracha
Sriracha
Sriracha
Sriracha
The ABC's of Spicy
The ABC's of Spicy
The ABC's of Spicy
The ABC's of Spicy
A spicy introduction for newcomers, blending the iconic sauce with the playful charm of childlike firsts.
A spicy introduction for newcomers, blending the iconic sauce with the playful charm of childlike firsts.
A spicy introduction for newcomers, blending the iconic sauce with the playful charm of childlike firsts.
A spicy introduction for newcomers, blending the iconic sauce with the playful charm of childlike firsts.
Art Direction - Josh Leberte
Art Direction - Josh Leberte
Art Direction - Josh Leberte
Art Direction - Josh Leberte
There's a First Time for Everything…
There's a First Time for Everything…
Sriracha is widely regarded as relatively mild, making it a friendly choice even for those with a low tolerance for spiciness, even if its hard for them to believe.
Sriracha is widely regarded as relatively mild, making it a friendly choice even for those with a low tolerance for spiciness, even if its hard for them to believe.
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
A new bottle tailor made for spice newcomers, with a inspiring message to help them through their spicy journey.
A new bottle tailor made for spice newcomers, with a inspiring message to help them through their spicy journey.
A new bottle tailor made for spice newcomers, with a inspiring message to help them through their spicy journey.
Get Involved!
Tease your friends who shy away from spice with a playful jab by sending them a "Spice Starter Kit" conveniently packaged in a brand new diaper bag! Reminding them that they're capable of conquering the heat too, with a little help from Sriracha!
Tease your friends who shy away from spice with a playful jab by sending them a "Spice Starter Kit" conveniently packaged in a brand new diaper bag! Reminding them that they're capable of conquering the heat too, with a little help from Sriracha!
To celebrate the launch of the "ABC's of Spicy" campaign, Sriracha is creating a unique adult-sized playground in NYC!
Accompanying the playground is a series of food trucks serving dishes that pair great with Sriracha!
To celebrate the launch of the "ABC's of Spicy" campaign, Sriracha is creating a unique adult-sized playground in NYC! Accompanying the playground is a series of food trucks serving dishes that pair great with Sriracha!
Playground Fun!
Key Insight
Key Insight
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
The Idea…
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Now streaming on SoundCloud and other platforms.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
Eye Catching Objects
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
Social Buzz
Social Buzz
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in "The Last of Us."
Event Activities
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Now streaming on SoundCloud and other platforms.
TikTok Contest
Song launches on tiktok with dance
Contest Winner
Social Buzz
