TLOU x BBBS
TLOU x BBBS
TLOU x BBBS
TLOU x BBBS
The Best of Us
The Best of Us
The Best of Us
The Best of Us
Join us as we bring the world of The Last of Us (TLOU) together with the sincere goal of Big Brothers Big Sisters of America (BBBS) as we set out on a path of support and connection. It's a fresh approach to closing the gap between mentorship-seeking youth and those looking to leave a lasting impression on a young person's life.
Join us as we bring the world of The Last of Us (TLOU) together with the sincere goal of Big Brothers Big Sisters of America (BBBS) as we set out on a path of support and connection. It's a fresh approach to closing the gap between mentorship-seeking youth and those looking to leave a lasting impression on a young person's life.
Join us as we bring the world of The Last of Us (TLOU) together with the sincere goal of Big Brothers Big Sisters of America (BBBS) as we set out on a path of support and connection. It's a fresh approach to closing the gap between mentorship-seeking youth and those looking to leave a lasting impression on a young person's life.
Join us as we bring the world of The Last of Us (TLOU) together with the sincere goal of Big Brothers Big Sisters of America (BBBS) as we set out on a path of support and connection. It's a fresh approach to closing the gap between mentorship-seeking youth and those looking to leave a lasting impression on a young person's life.
Art Direction - Josh Leberte, Jordie Inoa
Art Direction - Josh Leberte, Jordie Inoa
Art Direction - Josh Leberte, Jordie Inoa
Art Direction - Josh Leberte, Jordie Inoa
Key Insight
Key Insight
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
The Idea…
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Now streaming on SoundCloud and other platforms.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
Eye Catching Objects
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
Stage 4 - BBBS Survival Camp
Survival camp event at comic con that helps bond mentors and mentees (WIP)
Survival camp event at comic con that helps bond mentors and mentees (WIP)
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
Social Buzz
Social Buzz
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Communication and Collaboration
Communication and Collaboration
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Communication and Collaboration
Problem Solving and Decision Making
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in "The Last of Us."
Communication and Collaboration
Health and Wellness
Event Activities
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Communication and Collaboration
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Communication and Collaboration
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Problem Solving and Decision Making
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Problem Solving and Decision Making
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Health and Wellness
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Health and Wellness
Big Brothers Big Sisters (BBBS) is a renowned nonprofit organization that facilitates mentorship programs pairing adult volunteers ("Bigs") with children and adolescents ("Littles") to provide positive role models and foster personal development. Through one-to-one relationships, BBBS aims to empower young people and contribute to their social, emotional, and academic growth.
Big Brothers Big Sisters (BBBS) is a renowned nonprofit organization that facilitates mentorship programs pairing adult volunteers ("Bigs") with children and adolescents ("Littles") to provide positive role models and foster personal development. Through one-to-one relationships, BBBS aims to empower young people and contribute to their social, emotional, and academic growth.
Our Mission
To urge adult volunteers who could act as "Bigs" or mentors to help the youth grow by providing them with love and guidance.
To urge adult volunteers who could act as "Bigs" or mentors to help the youth grow by providing them with love and guidance.
Now streaming on SoundCloud and other platforms.
Attracting Volunteers Through Collaboration.
Joel and Ellie, a mentor-like relationship that grew out of tragedy and survival, are the subject of the gripping television series and video game The Last of Us. A worldwide pandemic wipes off civilization. The 14-year-old Ellie could be the last hope for humanity.
Joel and Ellie, a mentor-like relationship that grew out of tragedy and survival, are the subject of the gripping television series and video game The Last of Us. A worldwide pandemic wipes off civilization. The 14-year-old Ellie could be the last hope for humanity.
Joel and Ellie, a mentor-like relationship that grew out of tragedy and survival, are the subject of the gripping television series and video game The Last of Us. A worldwide pandemic wipes off civilization. The 14-year-old Ellie could be the last hope for humanity.
The Correlation
By highlighting the similarities between our organization and the mentor-like relationship portrayed in The Last of Us, we can immediately appeal to fans' emotions and emphasize the value of mentoring in promoting resilience, personal development, and connection.
By highlighting the similarities between our organization and the mentor-like relationship portrayed in The Last of Us, we can immediately appeal to fans' emotions and emphasize the value of mentoring in promoting resilience, personal development, and connection.
TikTok Contest
Song launches on tiktok with dance
Contest Winner
Stage 1 - The Infection
To launch this campaign, BBBS and TLOU will be sending out groups of "infected" zombie like teenagers to roam NYC. In this campaigns context, BBBS is fighting the infection which represents un-mentored children, and the effects that it can have on them.
To launch this campaign, BBBS and TLOU will be sending out groups of "infected" zombie like teenagers to roam NYC. In this campaigns context, BBBS is fighting the infection which represents un-mentored children, and the effects that it can have on them.
Social Buzz
Stages of Infection
Amidst the presence of the Infected roaming around NYC, Stages of Infected posters will begin appearing, offering context to these sightings.
Stages of Infection
Amidst the presence of the Infected roaming around NYC, Stages of Infected posters will begin appearing, offering context to these sightings.
Stage 2 - Building Hype
To build excitement and intrigue, Billboards and News articles will start to pop up covering the mysterious sightings of Infected in NYC.
To build excitement and intrigue, Billboards and News articles will start to pop up covering the mysterious sightings of Infected in NYC.
Jarring Statistics
Graffiti conveys vital messages on the perils of child upbringing without mentors, intertwined with The Last of Us references. Each statistical graffiti piece is accompanied by a relevant character statue, amplifying data-driven messages and seamlessly aligning with the campaign's overarching theme.
Jarring Statistics
Graffiti conveys vital messages on the perils of child upbringing without mentors, intertwined with The Last of Us references. Each statistical graffiti piece is accompanied by a relevant character statue, amplifying data-driven messages and seamlessly aligning with the campaign's overarching theme.
A QR code leads you to a survey which assigns you an archetype based on your answers, leading to registration for the NYC Comic-Con BBBS x TLOU mentor survival camp. Archetype-matched mentors and mentees tackle The Last of Us-themed activities.
Social Buzz
Stage 3 - BBBS Survival Camp
At the survival camp, mentors and mentees will tackle skill-testing challenges together. Afterwards, matches will be made based on their strengths and needs.
Event Activities
Communication and Collaboration
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Problem Solving and Decision Making
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Health and Wellness
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us.
Communication and Collaboration
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Problem Solving and Decision Making
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Health and Wellness
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us.
BBBS Survival Guide
Mentor "Survival Guide" for New 'Bigs' to flourish in their role for the benefit of their 'Littles'. Available as a gift for those who attended the BBBS Survival Camp.
Mentor "Survival Guide" for New 'Bigs' to flourish in their role for the benefit of their 'Littles'. Available as a gift for those who attended the BBBS Survival Camp.
Reference Packed
