Chicago
Chicago
Chicago
Chicago
Chicago Sanitation League
Chicago Sanitation League
Chicago Sanitation League
Chicago Sanitation League
In order to bring interest to Chicago city jobs, they are framing the Chicago Sanitation Department as the "Chicago Sanitation League". Inspiring Chicagoans to "Join the Clean Team" and become a part of Chicago's Sanitation Department. Each division will boast its own team, distinguished by unique names and uniforms.
In order to bring interest to Chicago city jobs, they are framing the Chicago Sanitation Department as the "Chicago Sanitation League". Inspiring Chicagoans to "Join the Clean Team" and become a part of Chicago's Sanitation Department. Each division will boast its own team, distinguished by unique names and uniforms.
In order to bring interest to Chicago city jobs, they are framing the Chicago Sanitation Department as the "Chicago Sanitation League". Inspiring Chicagoans to "Join the Clean Team" and become a part of Chicago's Sanitation Department. Each division will boast its own team, distinguished by unique names and uniforms.
In order to bring interest to Chicago city jobs, they are framing the Chicago Sanitation Department as the "Chicago Sanitation League". Inspiring Chicagoans to "Join the Clean Team" and become a part of Chicago's Sanitation Department. Each division will boast its own team, distinguished by unique names and uniforms.
Art Direction - Josh Leberte | Logo Design - Joe Abramson
Art Direction - Josh Leberte | Logo Design - Joe Abramson
Art Direction - Josh Leberte | Logo Design - Joe Abramson
Art Direction - Josh Leberte | Logo Design - Joe Abramson
Ask - Bring interest to Chicago City Jobs
Idea - Framing Chicago's sanitation department as the "CSL" or Chicago Sanitation League making workers feel like the hero's that they are.
Audience - Chicago residents looking for a job
Ask - Bring interest to Chicago City Jobs
Idea - Framing Chicago's sanitation department as the "CSL" or Chicago Sanitation League making workers feel like the hero's that they are.
Audience - Chicago residents looking for a job
Ask - Bring interest to Chicago City Jobs
Idea - Framing Chicago's sanitation department as the "CSL" or Chicago Sanitation League making workers feel like the hero's that they are.
Audience - Chicago residents looking for a job
Ask - Bring interest to Chicago City Jobs
Idea - Framing Chicago's sanitation department as the "CSL" or Chicago Sanitation League making workers feel like the hero's that they are.
Audience - Chicago residents looking for a job
The Reason
Chicago has the lowest employment rate of any city (as of 2023), and interest in city jobs is at an all time low due to lack of recognition and difficulty of the work.
The Reason
Chicago has the lowest employment rate of any city (as of 2023), and interest in city jobs is at an all time low due to lack of recognition and difficulty of the work.
The Reason
Chicago has the lowest employment rate of any city (as of 2023), and interest in city jobs is at an all time low due to lack of recognition and difficulty of the work.
The Fix
By bringing the people that keep Chicago moving to the forefront, and giving them the attention they deserve, making them feel like the hero's they are.
The Fix
By bringing the people that keep Chicago moving to the forefront, and giving them the attention they deserve, making them feel like the hero's they are.
The Fix
By bringing the people that keep Chicago moving to the forefront, and giving them the attention they deserve, making them feel like the hero's they are.
Introducing…
Introducing…
Introducing…
The Chicago Sanitation League!
The Chicago Sanitation League!
The Chicago Sanitation League!
Key Insight
Key Insight
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
The Idea…
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Now streaming on SoundCloud and other platforms.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
Eye Catching Objects
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
Social Buzz
Social Buzz
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in "The Last of Us."
Event Activities
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Now streaming on SoundCloud and other platforms.
TikTok Contest
Song launches on tiktok with dance
Contest Winner
Social Buzz
The Chicago's Sanitation League seeks to motivate residents to "Join the Clean Team" by inviting them to work for the city's Sanitation Department. Each department division is represented by a team with distinct names and uniforms, giving the same heroic feeling of being a part of one of Chicago's beloved sports teams.
The Chicago's Sanitation League seeks to motivate residents to "Join the Clean Team" by inviting them to work for the city's Sanitation Department. Each department division is represented by a team with distinct names and uniforms, giving the same heroic feeling of being a part of one of Chicago's beloved sports teams.
The Chicago's Sanitation League seeks to motivate residents to "Join the Clean Team" by inviting them to work for the city's Sanitation Department. Each department division is represented by a team with distinct names and uniforms, giving the same heroic feeling of being a part of one of Chicago's beloved sports teams.
The 3 divisions of Chicago's Sanitation Department that are represented in the CSL are:
Rodent Control - Rodent Wranglers
Street Operations - Street Sweepers
Forestry - Tree Troopers
The 3 divisions of Chicago's Sanitation Department that are represented in the CSL are:
Rodent Control - Rodent Wranglers
Street Operations - Street Sweepers
Forestry - Tree Troopers
Team Logos
Team Logos
Team Logos
Team Jerseys
Team Jerseys
Team Jerseys
Social Hype
To spark interest in this campaign, Chicago's Instagram account will unveil cryptic posts featuring the "leagues" jerseys hanging in their lockers.
Social Hype
To spark interest in this campaign, Chicago's Instagram account will unveil cryptic posts featuring the "leagues" jerseys hanging in their lockers.
Social Hype
To spark interest in this campaign, Chicago's Instagram account will unveil cryptic posts featuring the "leagues" jerseys hanging in their lockers.
Out of Home
Along with the cryptic social posts, these posters will start popping up around high traffic areas in Chicago to gain as much interest as possible.
Out of Home
Along with the cryptic social posts, these posters will start popping up around high traffic areas in Chicago to gain as much interest as possible.
Out of Home
Along with the cryptic social posts, these posters will start popping up around high traffic areas in Chicago to gain as much interest as possible.
CSL Career Sprint
CSL Career Sprint
CSL Career Sprint
Taking Over Wrigley
The CSL is hosting a job fair in one of the most famous locations in Chicago, Wrigley Field.
Taking Over Wrigley
The CSL is hosting a job fair in one of the most famous locations in Chicago, Wrigley Field.
Participants will be able to speak with current members of each team to get an idea of the job, and will be able to test their skills in each field.
Participants will be able to speak with current members of each team to get an idea of the job, and will be able to test their skills in each field.
Team Takeover!
3 of Chicago's most beloved sports teams have agreed to rock the CSL jerseys for one of their home games, further bringing attention to the Chicago Sanition League!
Team Takeover!
3 of Chicago's most beloved sports teams have agreed to rock the CSL jerseys for one of their home games, further bringing attention to the Chicago Sanition League!
Player of the Month
Once the campaign gains momentum, the CSL will acknowledge members of each team who have distinguished themselves, akin to how sports teams and leagues recognize standout performers.
Player of the Month
Once the campaign gains momentum, the CSL will acknowledge members of each team who have distinguished themselves, akin to how sports teams and leagues recognize standout performers.
Player of the Month
Once the campaign gains momentum, the CSL will acknowledge members of each team who have distinguished themselves, akin to how sports teams and leagues recognize standout performers.
