MLB
MLB
MLB
MLB
First-Time Fan Experience
First-Time Fan Experience
First-Time Fan Experience
First-Time Fan Experience
MLB aims to expand its audience and draw in individuals who might not traditionally be fans of the sport. To achieve this goal, MLB is rolling out the "First-Time Fan Experience," designed to introduce newcomers to the thrill of MLB action. These immersive VR booths will be installed in cities without MLB team representation, serving as an introduction to the sport for residents in these areas.
MLB aims to expand its audience and draw in individuals who might not traditionally be fans of the sport. To achieve this goal, MLB is rolling out the "First-Time Fan Experience," designed to introduce newcomers to the thrill of MLB action. These immersive VR booths will be installed in cities without MLB team representation, serving as an introduction to the sport for residents in these areas.
MLB aims to expand its audience and draw in individuals who might not traditionally be fans of the sport. To achieve this goal, MLB is rolling out the "First-Time Fan Experience," designed to introduce newcomers to the thrill of MLB action. These immersive VR booths will be installed in cities without MLB team representation, serving as an introduction to the sport for residents in these areas.
MLB aims to expand its audience and draw in individuals who might not traditionally be fans of the sport. To achieve this goal, MLB is rolling out the "First-Time Fan Experience," designed to introduce newcomers to the thrill of MLB action. These immersive VR booths will be installed in cities without MLB team representation, serving as an introduction to the sport for residents in these areas.
Art Direction - Josh Leberte
Art Direction - Josh Leberte
Art Direction - Josh Leberte
Art Direction - Josh Leberte
Key Insight
Key Insight
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
The Idea…
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Now streaming on SoundCloud and other platforms.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
Eye Catching Objects
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
Social Buzz
Social Buzz
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in "The Last of Us."
Event Activities
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Now streaming on SoundCloud and other platforms.
TikTok Contest
Song launches on tiktok with dance
Contest Winner
Social Buzz
Locations
In order to capture the attention of non-MLB fans, we will roll out the First-Time Fan Experience to cities that don't have an MLB team to represent them.
Some of these cities include:
San Antonio, Texas
Jacksonville, Florida
San Jose, California
Charlotte, N.C.
In order to capture the attention of non-MLB fans, we will roll out the First-Time Fan Experience to cities that don't have an MLB team to represent them.
Some of these cities include:
San Antonio, Texas
Jacksonville, Florida
San Jose, California
Charlotte, N.C.
Locations
In order to capture the attention of non-MLB fans, we will roll out the First-Time Fan Experience to cities that don't have an MLB team to represent them.
VR Booths
VR Booths
VR Booths
Virtual reality (VR) experience for first-time fans, offering a glimpse into the most thrilling highlights of the 2023 season, simulating the excitement of being present at the games.
Virtual reality (VR) experience for first-time fans, offering a glimpse into the most thrilling highlights of the 2023 season, simulating the excitement of being present at the games.
Example of VR experience
Example of VR experience
VR Challenge Stations
VR Challenge Stations
A unique experience for confident newcomer fans who want to put their skills to the test and experience how they would perform on the diamond.
A unique experience for confident newcomer fans who want to put their skills to the test and experience how they would perform on the diamond.
Participants will be put through a series of VR challenges that test their batting skills.
Participants will be put through a series of VR challenges that test their batting skills.
After completing the challenges, you'll receive a breakdown of your performance and have the opportunity to compare your stats to those of some of the best players in Major League Baseball.
After completing the challenges, you'll receive a breakdown of your performance and have the opportunity to compare your stats to those of some of the best players in Major League Baseball.
OOH Promo
OOH Promo
OOH Promo
To help promote this experience, a series of posters will launch showing iconic MLB players/moments while sporting VR headsets.
To help promote this experience, a series of posters will launch showing iconic MLB players/moments while sporting VR headsets.
Poster QR Codes
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
