Damn, Dawn!
Damn, Dawn!
Damn, Dawn!
Damn, Dawn!
Unlock Powerwash's complete potential! See how we used Dawn Powerwash to engage Gen-Z college students in discovering a variety of untapped applications that can be used to clean anything from worn-out footwear to restoring college mascots!
Unlock Powerwash's complete potential! See how we used Dawn Powerwash to engage Gen-Z college students in discovering a variety of untapped applications that can be used to clean anything from worn-out footwear to restoring college mascots!
Unlock Powerwash's complete potential! See how we used Dawn Powerwash to engage Gen-Z college students in discovering a variety of untapped applications that can be used to clean anything from worn-out footwear to restoring college mascots!
Unlock Powerwash's complete potential! See how we used Dawn Powerwash to engage Gen-Z college students in discovering a variety of untapped applications that can be used to clean anything from worn-out footwear to restoring college mascots!
Art Direction - Josh Leberte, Jordie Inoa
Art Direction - Josh Leberte, Jordie Inoa
Art Direction - Josh Leberte, Jordie Inoa
Art Direction - Josh Leberte, Jordie Inoa
Key Insight
Key Insight
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
The Idea…
The Idea…
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Just like a kid trying something new for the first time, Sriracha playfully introduces you to the world of hot sauces. It's your exciting initiation into the spicy realm, with a light-hearted nudge for those who can't tolerate spice.
Now streaming on SoundCloud and other platforms.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
Eye Catching Objects
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
In addition to the statistics, a survey that can be accessed via QR code assigns you to an archetype based on your experience and skill set. This leads to the opportunity to register for the Comic-Con BBBS x TLOU mentor survival camp, where mentors and mentees are paired according to archetype and challenged with The Last of Us-themed activities.
Poster QR Codes
Each poster is embedded with a QR code, seamlessly transporting the scanner to a YouTube video showcasing the iconic moment depicted on the poster.
Key Insight
Dawn Powerwash users are eager to employ the product in unconventional ways not highlighted in typical Dawn advertisements, such as effectively cleaning grimy white shoes.
The Audience
The Audience
The Audience
Gen-Z College Students!
They desire a multi-purpose product that delivers fast and efficient results while being environmentally sustainable and non-toxic.
The Posters
These posters will launch with the large objects to further gain interest from on campus Gen-Z students.
Eye Catching Objects
Social Buzz
Social Buzz
Soccer Ball
Sneakers
Placed near campus dorm rooms.
Placed near campus sports fields.
Campus Mascots
Accompanying the large objects, Dawn will be giving campus mascots a makeover to showcase the power of powerwash!
Sneakers
Placed around campus dorms.
Soccer Ball
Placed around campus sports fields.
Campus Mascots
Accompanying the large objects, Dawn will be giving campus mascots a makeover to showcase the power of powerwash!
The Dawn CAN WASH
The Dawn CAN WASH
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in "The Last of Us."
Event Activities
Event Activities
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Pairs navigate a blindfolded maze, mimicking a dangerous journey through infected territory. One guides, the other follows.
Objective: Enhance communication, teamwork, and trust, like partnerships in "The Last of Us."
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Building a "survival kit." Pairs prioritize survival items in a post-apocalyptic scenario, like Joel and Ellie. With limited resources, they decide together.
Objective: Develop problem-solving, critical thinking, and decision-making under pressure.
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
Task: Participants engage in instructor-led exercises and relaxation techniques for mental and physical well-being.
Objective: Stress the significance of physical and mental well-being, echoing themes of resilience and survival in The Last of Us
The centerpiece of this campaign's on-campus activities is the 'Dawn CAN WASH,' inviting students to bring any cleaning item they need, with Dawn guaranteeing satisfaction through its Powerwash technology. Should anyone be dissatisfied, Dawn pledges to replace the item in full.
The centerpiece of this campaign's on-campus activities is the 'Dawn CAN WASH,' inviting students to bring any cleaning item they need, with Dawn guaranteeing satisfaction through its Powerwash technology. Should anyone be dissatisfied, Dawn pledges to replace the item in full.
The centerpiece of this campaign's on-campus activities is the 'Dawn CAN WASH,' inviting students to bring any cleaning item they need, with Dawn guaranteeing satisfaction through its Powerwash technology. Should anyone be dissatisfied, Dawn pledges to replace the item in full.
A Damn Good Collab!
The stars of the popular 90's movie "Friday," Chris Tucker and Ice Cube are set to create a series of short videos to be posted on Dawn's social media platforms.
The stars of the popular 90's movie "Friday," Chris Tucker and Ice Cube are set to create a series of short videos to be posted on Dawn's social media platforms.
The stars of the popular 90's movie "Friday," Chris Tucker and Ice Cube are set to create a series of short videos to be posted on Dawn's social media platforms.
In these entertaining clips, they will showcase the versatility of Dawn Powerwash as they tackle cleaning tasks on unexpected items. Each video will culminate with their iconic "DAAAMMMMNNN!" catchphrase from the movie that Gen-Z will instantly connect with.
In these entertaining clips, they will showcase the versatility of Dawn Powerwash as they tackle cleaning tasks on unexpected items. Each video will culminate with their iconic "DAAAMMMMNNN!" catchphrase from the movie that Gen-Z will instantly connect with.
In these entertaining clips, they will showcase the versatility of Dawn Powerwash as they tackle cleaning tasks on unexpected items. Each video will culminate with their iconic "DAAAMMMMNNN!" catchphrase from the movie that Gen-Z will instantly connect with.
Now streaming on SoundCloud and other platforms.
TikTok Contest
Song launches on tiktok with dance
Contest Winner
Social Buzz
