Projects

Advil, a leading brand in over-the-counter pain relief medicine, is not effectively reaching Gen-Z, who are experiencing increasing back, neck, and shoulder pain due to poor habits. To engage Gen-Z and address their needs, Advil is launching the "We Got Your Back" campaign, featuring a TikTok-ready song that is sure to resonate.

A spicy introduction for newcomers, blending the iconic sauce with the playful charm of childlike firsts.

Join us as we bring the world of The Last of Us (TLOU) together with the sincere goal of Big Brothers Big Sisters of America (BBBS) as we set out on a path of support and connection. It's a fresh approach to closing the gap between mentorship-seeking youth and those looking to leave a lasting impression on a young person's life.

Unlock Powerwash's complete potential! See how we used Dawn Powerwash to engage Gen-Z college students in discovering a variety of untapped applications that can be used to clean anything from worn-out footwear to restoring college mascots!

MLB aims to expand its audience and draw in individuals who might not traditionally be fans of the sport. To achieve this goal, MLB is rolling out the "First-Time Fan Experience," designed to introduce newcomers to the thrill of MLB action. These immersive VR booths will be installed in cities without MLB team representation, serving as an introduction to the sport for residents in these areas.

In order to bring interest to Chicago city jobs, they are framing the Chicago Sanitation Department as the "Chicago Sanitation League". Inspiring Chicagoans to "Join the Clean Team" and become a part of Chicago's Sanitation Department. Each division will boast its own team, distinguished by unique names and uniforms.